4 Pitfalls to Avoid When Choosing Funeral Home Technology
August 6, 2020
By Josh McQueen, Vice President of Product
Pen, paper, and writing things by hand. Printing, scanning, and making copies. File cabinets and paper shredders. Sound familiar? Maybe a little too familiar?
Funeral homes have operated as pen-and-paper establishments since before the turn of the century. In fact, some small funeral homes still strictly rely on pen–and–paper and then retyping information because that’s the way they’ve always done things. However, technology has been making our personal lives more organized and our businesses more efficient, so it’s no surprise that more and more funeral homes are looking at their options for funeral home software.
To gain a deeper understanding into how funeral homes were using technology, Passare surveyed funeral directors across the nation and uncovered several gaps in technology usage. In the previous article, I detailed the five things you should consider when choosing technology in your funeral home. In this article, I’ll explain the four mistakes people make when choosing funeral home software and how you can avoid them.
Not all technology is created equal. At the end of the day, technology should save you time, money, and make it easier to accomplish your daily tasks. Your technology solution should make you say, “Wow, how did I ever live without this?” So, let’s look at a few common mistakes people make when trying to implement new technology in their funeral home.
1. Making excuses like “I’m not good at technology.”
Think back to when cell phones first made their rounds. Or the internet. Or television sets! None of us knew how to use these new technologies at first, but we embraced them as a new and exciting breakthrough with the hopes that they would improve our lives. The same should go for funeral home technology! Whether you are good at it or not, technology is here to stay! So, look for:
- Technology that is easy to learn, easy to use, and intuitive. If you’re still not comfortable, designate someone on your staff who is.
- A customer support team that listens to customers, helps them work through issues, and are available when you need them.
2. Waiting for the “perfect” technology.
“Perfect” does not exist, and if you’re waiting for the perfect software, you’ll be waiting for a while. Believe it or not, some funeral home owners don’t want to adopt funeral home software because they’re chasing this idea of perfection. Some may think, if I just had this perfect software that required little time and effort, I’d try it. Then, when a seemingly “perfect” software rolls around, they go: actually, I don’t like how it does this or doesn’t do that. Perfection is counterproductive because you’ll waste your time waiting for something that isn’t real. Instead, look for:
- Technology that is constantly being improved and updated
- A company that listens to feedback from customers and tries to incorporate their customers’ ideas to make the platform better for everyone
3. Not setting expectations with your staff.
Change is a scary word to some, including members of your staff. People become accustomed to a way of doing tasks, so you should do your best to not abruptly spring any new technology on your staff. Keep in mind: technology is only as good as the people using it! You will have wasted your money and time if your staff doesn’t use the technology you invested in. So, be sure to gain buy-in from your staff and set your expectations for adoption across the board. Do this by:
- Showing a demo of software that you’re interested in during a staff meeting
- Implementing the software in stages over a period of time
- Designating point people who are the tech experts and can help others with tech issues
4. Trying to build custom technology.
Developing your own website or software is not only extremely expensive, it’s time-consuming. You would have to construct the site map, hire a web designer or programmer, test the site, sync your integrations, and much, much more. You can save time, money, and headaches by choosing partners who are willing to:
- Customize your experience so you can make the technology fit your needs. There’s no need to reinvent the wheel!
- Listen to customers’ ideas and let customers submit ideas of their own for a more custom experience.
- Work on a variety of different features that can be turned on or off and enhance the customer’s experience with the platform.
Avoid Pitfalls with Passare
Whether you choose to work with Passare or not, we can certainly help you avoid the pitfalls mentioned in this article. In fact, we have a few resources available to you if you’re interested in more of what Passare has to offer.
- Check out our free Implementation Playbook that outlines what to expect when you switch to Passare.
- View our “Why Passare?” video in which VP of Sales Kelly Gilgenbach explains what Passare is doing to help funeral homes cater to the new funeral consumer.
- Request a demo of the best, most versatile cloud-based case management software available to the funeral profession.