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App of the Week: Mailchimp

June 13, 2020

Feature image of App of the Week: Mailchimp

By Amanda Williams, copywriter

Over the years, many funeral professionals have asked the Passare team, “So, as the ‘techies, what apps or technology do you recommend?” Sometimes that can be a bit of a tough question to answer because there are apps for practically everything.  

One quick stop to the virtual App store or Google Play store will reveal hundreds and thousands of recommended apps that promise to solve any issue you have. Want to increase productivity? There’s an app for that (or several thousand). Want to listen to free podcasts or radio stations? Well, there are apps for that too. The thing is, which apps are worth your time and (if they’re not free) your money?  

That’s why, in this new weekly series, I will be describing various apps, websites, and platforms that you can use in your business or on your personal devices. That said, let’s dive into the app! 

Mailchimp: The “All-in-one Marketing Platform” 

Type of app: Communication

Calling themselves an “all-in-one marketing platform,” Mailchimp is a marketing CRM tool that you can use to:  

  • Manage your contacts
  • Send email campaigns 
  • Create automated “drip marketing” campaigns  
  • Analyze reports and analytics 
  • Draft and publish Facebook and Instagram ads  
  • Manage contacts and engagement
  • And more! 

The thing I like about Mailchimp is that it was designed for small businesses, like funeral homes, to create marketing content and analyze data from email campaigns. For example, if you send an email directing people to your website, you would be able to see how many people opened the email, clicked on the link, and whether anyone unsubscribed from your business emails. Mailchimp focuses on organic growth for your business and has plans that can grow with you. 

Cost and Availability 

Mailchimp has four plans, ranging from free to $299 for their premium plan. See their pricing here. They also have the Mailchimp app available through iOS for Apple products and the Google Play store for Android devices. 

How You Can Use Mailchimp in Your Funeral Home 

Once you import contacts, usually email addresses and names, you can start sending emails to your audience. For instance, you can: 

  • Send invitations to events in your funeral home or in the community  
  • Email a monthly newsletter or article  
  • Distribute a survey to analyze the market surrounding your funeral home 
  • Promote your services
  • Advertise a special offer
  • Tag different groups such as “Aftercare” or “Veterans” 

The sky (and creativity) is the limit when it comes to this platform. Do you use Mailchimp? If so, how do you get creative with it?  

That’s all for now. I’ll see you in seven days for another “App of the Week” feature!