Abilene, TX - Funeral Directors Life and Passare are excited to release the Funeral Connections Report, an independent study conducted by Fortitude Research and Marketing surveying 2,542 families and 794 funeral professionals nationwide. The research directly compares consumer expectations during the planning process with what funeral homes currently offer, revealing six gaps and ways to bridge them with families.
“We wanted this study to provide funeral professionals with an objective look at where our profession stands with today’s families,” said Drew Seale, Executive Vice President and Chief Marketing Officer at Funeral Directors Life. “Family expectations have fundamentally shifted, and these insights will help professionals bridge the gap and improve their connection with families.”
The report tackles various topics, including price clarity, service value, financing, technology, online planning, preneed, and workforce pipeline and readiness.
The data reveals significant opportunities for funeral homes to improve communication channels, resources, and arrangement workflows to better bridge the gap with today’s families. To help funeral professionals take immediate action, the report pairs every key finding with concrete next steps, outlining zero-cost tweaks alongside strategic, long-term investments.
“The data makes it clear that families don’t want less connection with funeral professionals. They want more accessible ways to communicate, research options, and plan,” said Josh McQueen, Vice President of Marketing and Product at Passare. “We’re excited to release this report because it has actionable steps that firms of any size can put into action to bridge the gap with today’s families.”
The full Funeral Connections Report is available now for free. To download a copy of the report, visit https://www.fdl.co/the-funeral-connections-report.
About Passare:
Passare is award-winning funeral home software with tools to help you manage your business and connect with families online. With access to cases 24/7, you can get more done. Plus, save time with dozens of integrations, get unprecedented visibility into your business with outstanding reporting, and enjoy the support you need to succeed every step of the way. Ready to see all that Passare has to offer? Get a demo at www.passare.com/request-a-demo.
About Funeral Directors Life:
Funeral Directors Life is focused on being the best, most-respected provider of service to the funeral profession, whether that be through preneed solutions, financial services, or technology offerings. We help our clients improve their business and grow their profitability through our full-service solutions. Your business requires more than preneed solutions - that's why we're more than a preneed company. For more information about Funeral Directors Life, visit us online at www.fdl.co.