
The Director's Playbook
BusinessEntrepreneurship76 episodes
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.
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Nick Timpe and the future of cemetery care
33 min 59 sec
As families' expectations evolve, funeral homes and cemeteries must find new ways to work together.
In this episode, host Paul Lovelace and Nick Timpe discuss how digital tools are transforming cemetery operations, reducing errors, and creating a more connected experience for families. Nick shares how the right technology can help cemeteries preserve legacies, reduce errors, and create a more connected experience for families.
Tune in to discover how the right technology can help connect your funeral home and the cemeteries you work with!
About Nick Timpe:
Nick Timpe is the President and CEO of webCemeteries. With a focus on helping cemeteries modernize and preserve legacies, Nick and his team work with cemeteries to digitize records, streamline operations, and bridge the gap between funeral homes and cemeteries to create a more connected experience for families.
Connect with Nick here: https://www.linkedin.com/in/nick-timpe-09a6724/
Learn more about webCemeteries here: https://webcemeteries.com/
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2ntPlay episode
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Financial confidence for funeral homes with Trevor Rupe
37 min 42 sec
Feeling the pressure of rising costs, higher interest rates, and economic uncertainty?
While you can’t control the economy, you can control how your funeral home responds to it.
In this episode, host Paul Lovelace sits down with Trevor Rupe to discuss how funeral home owners can successfully navigate today's economic environment. Trevor breaks down complex financial topics and shares practical insights on pricing, planning, investments, and long-term growth.
Tune in to learn how focusing on thoughtful planning, smart financial decisions, and controllable factors can help your business stay strong, no matter what the market brings.
About Trevor Rupe:
Trevor Rupe is the Chief Investment Officer at Parkway Advisors. With a strong background in portfolio management and a practical approach to complex financial topics, Trevor brings valuable insight to funeral home owners looking to strengthen their businesses.
Connect with Trevor here: https://www.linkedin.com/in/trevor-rupe-cfa-6657aaa4/
Learn more about Parkway Advisors here: https://www.parkwayadvisors.com/
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt
Find more episodes here: https://www.fdl.co/podcasts Play episode
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Becoming a funeral home owner with Amanda Shropshire
36 min 52 sec
What does it take to become a first-time funeral home owner with no blueprint to follow?
The short answer: Vision, resilience, and a commitment to families.
Host Paul Lovelace welcomes Amanda Shropshire to hear how she built her first funeral home from the ground up. Amanda talks about her journey from funeral director to funeral home owner and shares the lessons she learned along the way.
You’ll also hear her tips on personalized services, funeral home marketing, and asking for help.
Tune into this episode for honest insights on ownership, community involvement, and service that you can use in your funeral home!
About Amanda Shropshire:
Amanda Shropshire is the Owner and Funeral Director at Kermit Funeral Home. She also serves as the President of the West Texas Funeral Directors Association. In 2021, Amanda received the Young Funeral Director of the Year award.
Learn more about Kermit Funeral Home here: https://www.kermitfuneralhome.com/
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt
Find more episodes here: https://www.fdl.co/podcasts Play episode
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Digital marketing myths with Mitchell McLean and Haley Laurence
39 min 13 sec
As digital marketing continues to evolve, separating trends from truth has never been more important.
In this episode, host Paul Lovelace is joined by digital marketing experts Mitchell McLean and Haley Laurence to debunk common myths and share practical insights on websites, Google reviews, search visibility, and building trust online. They also explore how AI is changing SEO and share practical ways clear messaging and authentic content can help your funeral home get found, build trust, and better serve families.
About Mitchell McLean:
Mitchell McLean is the Vice President of Digital Marketing at Funeral Directors Life. With over a decade of experience in digital marketing, Mitchell brings a wealth of knowledge and expertise to the podcast.
Connect with Mitchell here: https://www.linkedin.com/in/mitchellmclean/
About Haley Laurence:
Haley Laurence works directly with funeral homes as the Digital Marketing Supervisor at Funeral Directors Life. Her hands-on experience gives her a unique perspective on what actually works in digital marketing and what doesn't.
Connect with Haley here: https://www.linkedin.com/in/haley-laurence-6a1a34b2/
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt
Find more episodes here: https://www.fdl.co/podcastsPlay episode
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Brady Cox on why every funeral home should livestream
44 min 26 sec
A funeral service may last an hour, but families want to hold on to those moments for a lifetime.
Livestreaming makes that possible.
In this episode, host Paul Lovelace talks with Brady Cox about how funeral home livestreaming is reshaping the way families experience and remember a service. Brady explains how livestreaming connects families in a meaningful way, preserves memories, and enhances your care.
Plus, livestreaming can even drive measurable results, like preneed leads.
Don’t miss this discussion on how livestreaming, digital keepsakes, and on-demand viewing can help your funeral home better serve families today and tomorrow.
About Brady Cox:
Brady Cox is the CEO at OneRoom, a livestreaming platform that serves funeral homes across North America, Australia, and New Zealand. Brady has over 15 years of experience in technology and software.
Connect with Brady here: https://www.linkedin.com/in/bradycox/
Learn more about OneRoom here: https://www.oneroomstreaming.com/
About the podcast:
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive.
Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt
Find more episodes here: https://www.fdl.co/podcasts Play episode
View details
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