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The Director's Playbook
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.
All Episodes
The Expert Families Need: Dr. Alan Wolfelt on Funeral Education | Part 1
Are you giving families what they want or what they need? Many families don't know how to create a healing and meaningful funeral. You can change that - if you're willing to educate families. Host Paul Lovelace welcomes renowned grief counselor, author, and speaker Dr. Alan Wolfelt to the podcast to discuss why funeral professionals need to be teachers and experts for families. The two explore why most families are unfamiliar with death and grief, the responsibility you have to share your knowledge, how to teach families while respecting their wishes, and more. Leave a lasting impact on those you serve by turning your arrangement conference room into a classroom! To learn more about how to clearly and compassionately share the value of a funeral with families, explore The Virtual Wolfelt Experience (https://www.fdl.co/virtual-wolfelt-experience) and discuss a custom training package for your funeral home.-2.png)
Education to engagement: Advance planning seminars
Advance planning seminars have long been a great way to grow a funeral home’s preneed program. But the value of these seminars goes beyond securing appointments. They also build trust with your families. In this episode of The Director’s Playbook, host Paul Lovelace and Patrick Zalusky, Owner of Laker Planning Service, discuss how these events can generate leads and be the first step in building relationships with families. From planning and marketing to presentation and follow-up, you’ll get practical tips on how to have impactful seminars and develop strategies to overcome common fears, measure success, and create an experience that’s meaningful.Funeral home surveys: How feedback fuels your growth
What if the key to growing your funeral home was the voices of the families you serve? To protect your level of care today and increase your market share and profitability tomorrow, you need an honest picture of how families view your funeral home. Surveys can provide that invaluable insight. Episode 4 welcomes George Owens, President and Founder of Fortitude Research & Marketing. Along with host Paul Lovelace, the two break down the benefits of funeral home surveys, why families want to fill out your surveys, and the return a strong survey program can bring.-1.png)
The unexpected value of therapy dogs in funeral service
In this episode of The Director's Playbook, I explore the unexpected role of therapy dogs in funeral services with Brian Hicks, the general manager at Elmwood Funeral Home. We delve into the journey of introducing Holly, a Goldendoodle, as a comforting presence in a traditionally somber setting. Brian shares his experiences and insights on the benefits therapy dogs bring to grieving families, highlighting Holly's unique ability to sense and provide comfort. We discuss the importance of proper training and the impact on both clients and business. Join us as we uncover the heartwarming stories and practical considerations of integrating therapy dogs into funeral homes, offering a new perspective on support and healing.