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The Director's Playbook
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.
All Episodes
Preneed sales professionals and Macy Lane
What if one staff member could boost your revenue, strengthen your team, and give families the peace of mind they need? In this episode, host Paul Lovelace sits down with Macy Lane, a licensed funeral director turned preneed specialist, to reveal how she's helped many funeral homes in her area. Macy shares how a dedicated sales professional can drive your preneed program, reduce staff stress, and create lasting value for families. Plus, you’ll learn practical tips for integrating preneed into your operations and using technology to stay ahead.
Mortuary school trends and insights with Cody Walker
In a 2023 survey, the National Funeral Directors Association found that nearly 60% of all funeral professionals planned to retire by 2028. How will that impact the funeral profession? In this episode of The Director’s Playbook, host Paul Lovelace is joined by Cody Walker, Dean of Assessment at Pierce Colleges of Funeral Service. They explore what’s being done to prepare the next generation of funeral professionals and what you can do to support them. From mortuary school trends to the importance of embracing new ideas, this episode is packed with valuable insights to help you build a strong team that’s ready for the future.
Technology in the funeral profession with Josh McQueen and Kyle Swearingen
Technology is changing the way funeral homes operate. But for many funeral professionals, that shift can bring uncertainty. Will technology replace funeral professionals? Is it possible to utilize technology without losing human connection? Host Paul Lovelace sits down with FDL’s very own Josh McQueen, VP of Marketing and Product, and Kyle Swearingen, VP of Development, to tackle those questions head-on. They explore how funeral homes can embrace innovation as a tool to better serve families. From overcoming resistance to change to using technology as a competitive advantage, this episode provides valuable insights every funeral home can use.
The Expert Families Need: Dr. Alan Wolfelt on Funeral Education | Part 2
You believe in the value of funerals. Now, it’s time to learn how to share that value with families. In part two of their conversation, host Paul Lovelace and renowned grief counselor, author, and speaker Dr. Alan Wolfelt move beyond the “why” of funeral education and dive into the “how.” This episode challenges you to rethink old habits, embrace your role as a teacher, and confidently lead families in a changing world. Discover practical ways to guide families with empathy, ask better questions, and use funeral ceremony elements to create healing experiences. To learn more about how to clearly and compassionately share the value of a funeral with families, explore The Virtual Wolfelt Experience (www.fdl.co/virtual-wolfelt-experience) and discuss a custom training package for your funeral home.