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The Director's Playbook
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.
All Episodes
Lisa Baue on women in the funeral profession
According to the American Board of Funeral Service Education, over 75% of the students enrolled in funeral service education programs in the U.S. in 2022 were women. Those numbers have continued to rise as more women are entering the funeral profession than ever before. In this episode, host Paul Lovelace welcomes Lisa Baue for a conversation about growth, leadership, and women in the funeral profession. Lisa reflects on her own journey as a funeral professional, from inheriting her father’s business to learning how to lead a team. For tips on cultivating a supportive work environment, recruiting the right people, embracing change, and more, listen now! About Lisa Baue: Lisa Baue is the founder and CEO of Funeral Women Lead, podcast host for 4 Women and a Funeral, and the best-selling author of Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession.
Family-owned funeral homes with the Hoff family
What does it take to run a successful, family-owned funeral home across generations? In this episode of The Director’s Playbook, host Paul Lovelace welcomes retired funeral home owner Tim Hoff and his children, Ashley Hoff-Czaplewski and Tyler Hoff, who are also funeral professionals. The group discusses working with family, the importance of succession planning, and the power of community connection. If you’ve ever wondered what it takes to preserve a legacy while adapting to change, this episode is for you.
Curtis Funk and Kelly Gilgenbach on AI in funeral homes
Description: What if artificial intelligence could help you serve families better and make your funeral home more efficient? In this episode of the Director’s Playbook, host Paul Lovelace huddles up with Curtis Funk, CEO of Tukios, and Kelly Gilgenbach, VP of Sales at Funeral Directors Life and Passare, for a game-changing conversation on how AI is impacting funeral service. Curtis and Kelly share real-life AI examples, practical advice for getting started, and insights on how AI can free up your time for what matters most: human connection. Plus, learn how to improve your online presence for AI search to stay ahead of your competition.
Preneed sales professionals and Macy Lane
What if one staff member could boost your revenue, strengthen your team, and give families the peace of mind they need? In this episode, host Paul Lovelace sits down with Macy Lane, a licensed funeral director turned preneed specialist, to reveal how she's helped many funeral homes in her area. Macy shares how a dedicated sales professional can drive your preneed program, reduce staff stress, and create lasting value for families. Plus, you’ll learn practical tips for integrating preneed into your operations and using technology to stay ahead.