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The Director's Playbook

The Director's Playbook

BusinessEntrepreneurship77 episodes
It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.
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Dan the Funeral Man on social media and funeral service

Dan the Funeral Man on social media and funeral service

40 min 15 sec
What if the conversations around funeral service happened before families ever needed a funeral home? In this episode, host Paul Lovelace sits down with Dan Madden, known online as “Dan the Funeral Man,” to discuss how social media, education, and personalization are changing the way people engage with funeral service. Dan shares how authentic content, creative memorialization, and a willingness to challenge convention can help make end-of-life conversations more approachable while creating meaningful experiences for families. Don't miss this insightful conversation on connecting with your community in new and unexpected ways. About Dan Madden: Dan Madden, known online as Dan the Funeral Man, is the Owner and Funeral Director at Stark Memorial Funeral Home & Crematory. With over 100,000 followers on TikTok, Dan is dedicated to giving people a transparent, authentic look into funeral service. Connect with Dan here: https://www.linkedin.com/in/daniel-madden-70518021/ Learn more about Stark Memorial Funeral Home & Crematory here: https://www.starkmemorial.com/ About the podcast: It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive. Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt Find more episodes here: https://www.fdl.co/podcasts
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Nick Timpe and the future of cemetery care

Nick Timpe and the future of cemetery care

33 min 59 sec
As families' expectations evolve, funeral homes and cemeteries must find new ways to work together. In this episode, host Paul Lovelace and Nick Timpe discuss how digital tools are transforming cemetery operations, reducing errors, and creating a more connected experience for families. Nick shares how the right technology can help cemeteries preserve legacies, reduce errors, and create a more connected experience for families. Tune in to discover how the right technology can help connect your funeral home and the cemeteries you work with! About Nick Timpe: Nick Timpe is the President and CEO of webCemeteries. With a focus on helping cemeteries modernize and preserve legacies, Nick and his team work with cemeteries to digitize records, streamline operations, and bridge the gap between funeral homes and cemeteries to create a more connected experience for families. Connect with Nick here: https://www.linkedin.com/in/nick-timpe-09a6724/ Learn more about webCemeteries here: https://webcemeteries.com/ About the podcast: It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive. Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt
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Financial confidence for funeral homes with Trevor Rupe

Financial confidence for funeral homes with Trevor Rupe

37 min 42 sec
Feeling the pressure of rising costs, higher interest rates, and economic uncertainty? While you can’t control the economy, you can control how your funeral home responds to it. In this episode, host Paul Lovelace sits down with Trevor Rupe to discuss how funeral home owners can successfully navigate today's economic environment. Trevor breaks down complex financial topics and shares practical insights on pricing, planning, investments, and long-term growth. Tune in to learn how focusing on thoughtful planning, smart financial decisions, and controllable factors can help your business stay strong, no matter what the market brings. About Trevor Rupe: Trevor Rupe is the Chief Investment Officer at Parkway Advisors. With a strong background in portfolio management and a practical approach to complex financial topics, Trevor brings valuable insight to funeral home owners looking to strengthen their businesses. Connect with Trevor here: https://www.linkedin.com/in/trevor-rupe-cfa-6657aaa4/ Learn more about Parkway Advisors here: https://www.parkwayadvisors.com/ About the podcast: It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive. Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt Find more episodes here: https://www.fdl.co/podcasts
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Becoming a funeral home owner with Amanda Shropshire

Becoming a funeral home owner with Amanda Shropshire

36 min 52 sec
What does it take to become a first-time funeral home owner with no blueprint to follow? The short answer: Vision, resilience, and a commitment to families. Host Paul Lovelace welcomes Amanda Shropshire to hear how she built her first funeral home from the ground up. Amanda talks about her journey from funeral director to funeral home owner and shares the lessons she learned along the way. You’ll also hear her tips on personalized services, funeral home marketing, and asking for help. Tune into this episode for honest insights on ownership, community involvement, and service that you can use in your funeral home! About Amanda Shropshire: Amanda Shropshire is the Owner and Funeral Director at Kermit Funeral Home. She also serves as the President of the West Texas Funeral Directors Association. In 2021, Amanda received the Young Funeral Director of the Year award. Learn more about Kermit Funeral Home here: https://www.kermitfuneralhome.com/ About the podcast: It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive. Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt Find more episodes here: https://www.fdl.co/podcasts
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Digital marketing myths with Mitchell McLean and Haley Laurence

Digital marketing myths with Mitchell McLean and Haley Laurence

39 min 13 sec
As digital marketing continues to evolve, separating trends from truth has never been more important. In this episode, host Paul Lovelace is joined by digital marketing experts Mitchell McLean and Haley Laurence to debunk common myths and share practical insights on websites, Google reviews, search visibility, and building trust online. They also explore how AI is changing SEO and share practical ways clear messaging and authentic content can help your funeral home get found, build trust, and better serve families. About Mitchell McLean: Mitchell McLean is the Vice President of Digital Marketing at Funeral Directors Life. With over a decade of experience in digital marketing, Mitchell brings a wealth of knowledge and expertise to the podcast. Connect with Mitchell here: https://www.linkedin.com/in/mitchellmclean/ About Haley Laurence: Haley Laurence works directly with funeral homes as the Digital Marketing Supervisor at Funeral Directors Life. Her hands-on experience gives her a unique perspective on what actually works in digital marketing and what doesn't. Connect with Haley here: https://www.linkedin.com/in/haley-laurence-6a1a34b2/ About the podcast: It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as we share insights and solutions on how you can improve your care for families and increase your market share. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help you thrive. Have a topic you want to hear on the podcast? Share your ideas and feedback with us here: https://share.hsforms.com/1pq5NVjTdR6-5m5Pm4_Xy4w2d2nt Find more episodes here: https://www.fdl.co/podcasts
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