Preneed sales professionals and Macy Lane

The Director's Playbook

• 41 min

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What if one staff member could boost your revenue, strengthen your team, and give families the peace of mind they need? In this episode, host Paul Lovelace sits down with Macy Lane, a licensed funeral director turned preneed specialist, to reveal how she's helped many funeral homes in her area. Macy shares how a dedicated sales professional can drive your preneed program, reduce staff stress, and create lasting value for families. Plus, you’ll learn practical tips for integrating preneed into your operations and using technology to stay ahead.