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The Graveyard Shift
Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs...Show more
All Episodes
Shift #17: Mentors, ICCFA, and Nadira Baddeliyanage
Real talk. Real tears. Real great episode. Nadira Baddeliyanage, Executive Director at ICCFA, joins the crew to share her unexpected journey into the funeral profession, how personal loss shaped her purpose, and why she’s all in on the work ICCFA does. Fair warning: Nadira’s impactful story might have you reaching for some tissues. The Graveyard Shift is a podcast by Passare and features: Todd Carlson, Chief Sales Officer at Directors Investment Group Matt Bailey from Bailey Family Funeral Homes in Connecticut Gary Freytag from Spring Grove in Ohio Jimmy Lucas from Lucas Funerals and Cremations in Texas Have feedback? Share it with us at TheGraveyardShift@passare.com.
Shift #16: Billboards, TikToks, and Marlan Gary
How do you take a funeral home from zero market share to being the go-to option for families? In this week’s episode, Marlan Gary of Marlan Gary Funeral Home joins the guys to share how he used traditional and unique marketing ideas to become a household name in his community. From old-school billboards to creating TikToks, tune in to learn ways you can push the limits with marketing to grow your business.
Shift #15: Cremation trends, CANA, and Barbara Kemmis
Spoiler alert: Cremation rates are on the rise (surprising, we know face with tears of joy). But cremation families aren’t always who you think they are… Barbara Kemmis, Executive Director of CANA, joins the crew to unpack the latest cremation stats and what they reveal about today’s families. From surprising misconceptions to smarter ways to serve, Barbara shares insights that might just change how you approach your next cremation call. eyes
Shift #14: Motorcycles, magnets, and marketing mishaps
Marketing a funeral home isn’t what it used to be. Forget fridge magnets and the Yellow Pages. Today, it’s all about websites, social media, and finding ways to stand out (yes, even if that means a motorcycle hearse). Join the crew as they share their biggest marketing mishaps, why a strong website matters, and how to show families exactly what makes your funeral home the right choice. If you’ve ever secretly judged a funeral home’s website, this one’s for you!