Shift #44: Preneed, old cars, and David Holm

The Graveyard Shift

• 49 min

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What do a Chevy Cavalier in a cornfield and your funeral home's valuation have in common? More than you'd think. In this episode, David Holm joins the podcast to discuss succession planning, preneed, and the market insights every funeral home owner should know. They break down how a strong preneed program can boost your funeral home’s value, ease ownership transitions, and help you better serve families through education and preplanning. And stay tuned for this exchange : Todd: What’s the most underrated benefit of preneed? David: [says a good answer] Jimmy: You were supposed to say “Not using Precoa,” David. Matt: You’re the worst at plugging yourself. About David Holm David Holm is Regional Vice President of Business Development at Precoa, where he oversees the day-to-day of Precoa’s business development efforts. He gained valuable knowledge and experience in the casket industry before beginning his career at Precoa in 2014. Starting at Precoa as an Advance Funeral Planner, David helped hundreds of families prearrange their funerals and developed a deep understanding of Precoa’s Proactive Model, which he now draws upon to provide comprehensive market analyses and implement strategic preneed marketing plans for market-leading funeral homes to help them grow market share and cash flow. About the podcast: The Graveyard Shift is a podcast by Passare and features: Todd Carlson, Chief Sales Officer at Directors Investment Group Matt Bailey from Bailey Family Funeral Homes in Connecticut Gary Freytag from Spring Grove in Ohio Jimmy Lucas from Lucas Funerals and Cremations in Texas Have feedback? Share it with us at TheGraveyardShift@passare.com.