Bill McReavy, Jr. joins the podcast to talk about going from zero preneed sales to a program that’s thriving. Spoiler: marketing had a lot to do with it.

In this episode, the guys dive into how preneed serves families when they need it most and tackle the big question: Is the ROI really worth it?

Tune in for insights and a few ideas you might want to steal for your own preneed program. 

About Bill McReavy, Jr.:

Bill McReavy, Jr., CEO of Washburn-McReavy Funeral Chapels, Cemeteries, and Cremation Services, is part of the fourth generation of his family to join the business. Bill has helped guide Washburn-McReavy as it has grown and modernized, expanding to more locations across the Twin Cities while staying focused on caring for families in a personal, compassionate way.

About the podcast: