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This Privacy Policy is effective as of January 11, 2017.

This Privacy Policy covers the Passare website at, our affiliated site at, the Passare web applications at https://cap.passare.com and, as well as our “Passare Decedent Tracking” mobile app (collectively, “Our Products”). We will maintain your data about Our Products as described in this Privacy Policy.

This Privacy Policy is an integral part of Our Products and cannot, in any way, be separated from the Terms of Use posted on Our Products (the “Terms of Use”) or from the usage or transaction process.

This Privacy Policy may be updated from time to time for any reason. We will notify you of any material changes by posting the new policy on Our Products and highlighting the changes. We suggest that you consult Our Products regularly to check for any changes to this Privacy Policy. We will give you the opportunity to opt-out in the event of a material change to our existing online data collection and use practices. By using Our Products, you agree to the terms of this Privacy Policy. If you have any questions about this Privacy Policy or our privacy practices, please contact us at

Please remember that this Privacy Policy applies only to information collected by Our Products. We are not responsible for the privacy of any information you reveal to or post on any third-party site.

Given the nature of, you may be posting highly personal information when you create a Passare site or visit or post to a site created by another person. Accordingly, Passare allows users of Our Products to control the level of access to and privacy of information, through password protections and other safeguards.

Information We Collect.

We collect user information when users: (i) register for an account; (ii) make contributions or gifts; (iii) participate in surveys; (iii) contact us and (iv) visit and browse Our Products.


Our Products may require you to register with us or a third-party partner in order to use our services or access certain features of Our Products. Information collected during the registration process may include, but is not limited to, your name, company name, company address, phone number, zip code, username, email address, date of birth, and account password. We may also collect your IP address when you register and use Our Products.

Surveys and Promotions

We also collect certain information about you and your web browsing sessions if you participate in Surveys and Promotions, which allows us to continually improve our services. Participation in Surveys and Promotions is optional. Should you choose to participate, the information we collect for Surveys may include your name, phone number, address, zip code, e-mail address, IP address, the website that referred you to Our Products, and other data.

Contacting Us.

You may also contact us by filling out and submitting a form through Our Products, or by submitting feedback when you are logged in to Our Products. When you contact us through Our Products, your full name and email address are transmitted to us. Any other information you choose to include in the form you submit would also be transferred to and stored on our servers.

Anonymous Information.

We also collect “Anonymous Information”, such as traffic statistics and general usage patterns regarding page views and activity, dates and times you use Our Products, the website that referred you to Our Products, and the method by which you accessed Our Products, files accessed through Our Products, responses sent to the browser, the length of data sent to the browser, and other data used in the communication between browser and Our Products.

Cookies and Action Tags.

Cookies are small pieces of information stored on your computer or mobile device with information about your visit to a particular site. We use both session ID cookies and persistent cookies. Session ID cookies are erased when you close your browser and do not last beyond one visit to Our Products. Session cookies help us keep track of information such as what service you are searching for. A persistent cookie is a small file stored on your hard drive for an extended period of time. These cookies are used to remember items like your login information if you have elected to have it remembered on your computer or mobile device, and are used to target you for Our Products.

Cookies may be used to:

  • personalize your experience on Our Products (e.g., to dynamically generate content on webpages specifically designed for you),
  • assist you in using our services (e.g., to save you time by not having to reenter your name upon each visit to Our Products), and
  • allow us to statistically monitor how you are using Our Products for purposes of improving our online offerings.

In addition to cookies that we place on your computer or mobile device, cookies may also be placed on your computer or mobile device by our third-party partners (our “Service Partners,” defined below) or to collect Anonymous Information to provide partner services.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. If you reject the cookie, you may not be able to fully use all the functionality of Our Products. Session ID cookies are required to store relevant information as a user moves from page to page. Persistent cookies enable us to track and target the interests of our users to enhance the experience on Our Products.

“Action tags,” also known as web beacons or GIF tags, are a web technology used to help track Anonymous Information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of Our Products, including advertisements, or e-mail sent on our behalf, may contain action tags. Unlike cookies, action tags are not placed on your computer or mobile device.

By using cookies and action tags together, we are able to gain valuable information to improve Our Products and our services.

Finally, please note that third parties may also use their own cookies or action tags when you link to their website or service, on or from Our Products. This Privacy Policy does not govern the use by such third-party websites or providers of any third-party advertising.

How We Use the Information We Collect.

The information you provide that can be used to locate or identify you is referred to as “Personally Identifiable Information.” We use it to provide our services and to communicate with you regarding such services. We may also use your Personally Identifiable Information to provide information you have requested or to resolve disputes, collect fees, and troubleshoot problems. We also may use your Personally Identifiable Information: to respond to specific inquiries made by you; to prevent potentially prohibited or illegal activities, and enforce our Terms of Use; and to customize, measure, and improve our services content, and layout. In addition, we may analyze and use your Personally Identifiable Information and supplement it with other information we obtain to notify you regarding information that we think may be of interest to you.

We use your Anonymous Information for the purposes of system administration, providing certain site functionality and content, site tracking, and collecting and reporting aggregate usage information. We may combine Anonymous Information with your Personally Identifiable information to notify you of special information relevant to you.

Service Partners.

We may disclose information (including Personally Identifiable Information) about you to our Service Partners. For purposes of this Privacy Policy, “Service Partner” means any person or entity to which Our Products link to for related services, including funeral homes and other service providers. Any information relating to you that we provide to our Service Partners will be treated by those Service Partners in accordance with the terms of the Privacy Policies posted on their sites.


We may disclose information (including Personally Identifiable Information) about you to our affiliates. For purposes of this Privacy Policy, “affiliate” means any person or entity which directly or indirectly controls, is controlled by or is under common control with Passare, whether by ownership or otherwise. Any information relating to you that we provide to our affiliates will be treated by those affiliates in accordance with the terms of this Privacy Policy.


We do not and will not, at any time, request your credit card information, your username, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is our top priority. For more information about phishing, you may want to visit the Federal Trade Commission’s website at

Opt-in Emails, Text Messages and Offers

By registering as a user of Our Products, you grant us permission to contact you at your e-mail address. If you are not a registered user of Our Products, you may elect to receive information from us about new services, and other noteworthy news items, and you may always choose to decline to receive these email messages and text messages at any time. Please see our opt-out policy described below. We will never sell, rent, or share your Personally Identifiable Information, including your email or phone number with any third parties for marketing purposes without your express permission. We may share your personal information with our service delivery providers for delivering our email and text messages to your or as required by law.


Our users are given the opportunity to opt-out of emails and text messages to which they have previously opted-in. This does not apply to emails that relate to Our Products information, Terms of Use, your account, or that are automatically generated by the system (registration confirmation emails). For example, even if you have unsubscribed from our promotional email messages, we will still send you confirmations when you register for any of our services. Users who no longer wish to receive our promotional communications, our newsletter or blog may opt-out of receiving these communications by clicking on the Unsubscribe link provided in emails.

Information Sharing.

Except as set forth in this Privacy Policy, we will not share your Personally Identifiable Information with third parties.

Posting. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Third Party Service Providers.

We engage certain third parties to perform various functions and provide services to us (for example, web hosting services, and maintenance services). These third parties may have access to some of your Personally Identifiable Information, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your Personally Identifiable Information.

Email or Refer a Friend.

Through our referral tools for informing a friend about Our Products or services, we will automatically send your friend a one-time email containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain Personally Identifiable Information about your friend which you have provided, such as your friend’s name and email address. We do not store your friend’s information or use it for any other purpose.

Compliance with Laws and Law Enforcement.

We may choose to disclose some or all of your Personally Identifiable Information to the government, law enforcement officials, or private parties if we, in our sole discretion, believe it necessary or appropriate to comply with the law, to respond to legal complaints, to comply with legal process (including subpoenas), to protect our rights or the rights of a third party, to ensure the safety of the public or any person, or to prevent or stop any illegal, unethical, or legally questionable activity. Although we make every effort to preserve your privacy, we may be required by law to disclose information you have provided in obtaining our services or using Our Products. We may also disclose information against someone who poses a threat to our interests (such as customer fraud) or whose activities could bring harm to others.

Changes in Corporate Ownership.

If any or all our assets are acquired by, or merged with, another entity, we will share some or all your Personally Identifiable Information with that entity. You will be notified via email and/or a prominent notice on Our Products of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Accessing and Changing Your Information.

If you are a registered user of Our Products, you may always access and modify your Personally Identifiable Information you provide through our self-service e-commerce platform by visiting the “sign in” area at the home page. To delete your information, contact us at Contact us at to modify the Personally Identifiable Information you provide through other parts of Our Products.

Such updates, corrections, changes, and deletions will not influence other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change, or deletion.

You should be aware that it is not technologically possible to remove each record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed, or deleted, as appropriate, as soon as reasonably practicable.

We will retain your information for if your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


We place great importance on the safety and security of your Personally Identifiable Information. We employ certain physical, procedural, and technological measures to protect your Personally Identifiable Information from unauthorized access and use.

Although we do attempt to keep your Personally Identifiable Information secure, no security measures are perfect; there is always a possibility that a security breach could occur, resulting in the release of Personally Identifiable Information.

Links to Other Sites.

or services which are sold through a person or company other than us. We will attempt to make it clear to you when you are dealing with a third party by opening a new browser or otherwise notifying you that you are leaving Our Products. For example, if you see a phrase such as “powered by” or “brought to you by” followed by the name of a person or company other than Passare or any of its affiliates, then you are likely on, or about to enter, a website hosted or operated by a person or company other than us. You should pay attention to which website you are visiting when submitting any Personally Identifiable Information to these websites. This Privacy Policy addresses the use and disclosure of only that information that we collect from you through Our Products. Different rules may apply to information you submit to other websites, and we encourage you to review the privacy policies of those websites.

Our Policy re Children; Parental or Guardian Permission.

Our Products are not directed toward persons under 13 years of age. Some of the Content on Our Products may not be appropriate for children. Children under the age of 13 are not permitted to create or maintain their own sites, or to register as users.

Notification of Changes.

If we decide to change our policies, we will add those changes to this Privacy Policy and other places on Our Products as we deem appropriate, so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with this Privacy Policy.
If, however, we are going to use your Personally Identifiable Information in a manner different from that stated at the time of collection, we will notify you via email. Users will have a choice as to whether or not we use their information in this different manner.

Contact Information.

If you have any questions or suggestions regarding this Privacy Policy, please contact us at:

Attn: Customer Service
6550 Directors Parkway
Abilene, TX 79606


PASSARE is a trademark of Passare, Inc.© 2018 Passare, Inc. All Rights Reserved.